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Why ServiceNow Adoption Matters
Aldo Gonzalez
Aug 15, 2022

Why ServiceNow Adoption Matters

There's no question that technology has had a monumental impact on the way businesses operate. From reducing production costs to enabling real-time communication with customers and partners, enterprise technology has become a necessary component of success.


According to Statista , the total spending on digital transformation technologies and services worldwide from 2017 to 2025 will reach $2.8 trillion. Many businesses may be quick to embrace the newest technologies, but not all staff members are on board – often for very good reasons. In this brief article, we'll look at some of the human aspects of enterprise technology adoption while focusing specifically on the ServiceNow platform.

 

We'll also discuss how companies can overcome these barriers and assist their users in embracing new business technologies, as well as how the message to convey should be a well-crafted tale that allows for creativity, friendliness, and emphasizes the impact of this major investment on the organization on how to work smarter.

 

ServiceNow is a powerful platform for business transformation, but its value can be enhanced with the right adoption strategy. By prioritizing the people side of ServiceNow, you can maximize returns on your investment.   I've had the pleasure of sitting down with our customers throughout many of our ServiceNow implementations around the world to learn about what they want to accomplish in their business by utilizing technology like ServiceNow and how they want others to perceive the value of what they are about to implement and introduce in their organization.

 

Some organizations struggle with the concept of adoption and how it relates to change. This article will highlight few best practices, considerations, and insights for successfully collaborating with customers who wish to achieve a favorable integration outcome after their ServiceNow implementation.

 

Create an engaging narrative that your audience will want to listen to

 

When it comes to adoption, telling a compelling story is critical. You must first comprehend your target audience and make certain that your approach is suitable for them. As a result, you may improve the odds of your adoption project's success. It's critical to think about the way in which your message is delivered and how your organization inherently communicates, such as through email or an internal social network. Using the proper channels will assist you in reaching out to and accomplishing your objectives.

With the help of Volteo Digital, Mazda North America was able to communicate to 21,000 staff members about their ServiceNow ITSM implementation. Read the customer story here.


Brand Your Implementation for Success

 

If you're like most organizations, you've made a significant investment in ServiceNow – and that's a smart move. After all, ServiceNow is one of the most versatile and comprehensive platforms available today for automating business processes. But to get the full value from this investment, it's important to market your way into success with your key stakeholders such as end users, executives, and other relevant audiences.

 

However, that does not imply you cannot be inventive. Many business technology companies do not have a dedicated marketing or communication team to assist them in publicizing strategic plans, yet this does not mean they can't be innovative in their messaging. Using a distinctive, non-traditional method for branding your implementation - one that emphasizes the human element and what benefits your target audience will get from it – you'll be on our way to ensuring that everyone who will use ServiceNow is correctly onboard and aligned to your message.

 

Measure the impact of your adoption strategy

 

To successfully adopt a new technology, you need to measure its impact. Measuring the impact of your adoption strategy will help you determine whether the new technology is meeting your organization's goals and objectives.  It will also help you identify any potential problems that may arise during the adoption process. Focus groups, insight sessions, and surveys are all tools for gathering employee feedback. You may also track the impact of various messages sent out over a variety of channels such as internal social networks or email. Taking the time to measure the impact of your adoption strategy will help you ensure that your organization gets the most out of its new ServiceNow investment, as well as how customers, staff and overall users feel about it.


Ensure that your organization is making the most of technology

 

We at Volteo Digital are here to assist you in developing a compelling message and narrative for your ServiceNow implementation, as well as working with you to plan a successful adoption strategy that ensures your company gets the most out of its ServiceNow investment. Customers have seen a 75% rise in awareness and platform adoption, as well as an improvement in the perception of IT as a business enabler.

 

Communication is the key to success in business. We recognize that technology is primarily about people, and one of the greatest ways to profit from it is through superior consumer and employee experiences while also educating you on its benefits and impact at your organization. To talk about ServiceNow strategy adoption, please contact us. We are here to help.


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ABOUT THE AUTHOR


Aldo Gonzalez

Aldo oversees Volteo Digital's marketing and communications functions, including messaging, branding, advertising, field marketing, and corporate communications.


He is a technology marketer with ten years of expertise in various sectors such as manufacturing and consumer businesses. He has been able to introduce innovative technology programs and initiatives that have impacted many companies throughout his career. View full bio


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